John and David Bayley
For service to Real Estate
Bayleys Real Estate
Brothers John and David are the second generation of Bayleys to successfully own and run the international real estate company Bayleys Corporation Limited and have been partners in the endeavour for more than 46 years.
Their father Graham founded the family company in the mid-1960s after making a career change from farming in the Central North Island area to Real Estate by joining Hamilton-based agents Matthews and Hyde. After having worked in the mines and drilling rigs in Australia, eldest son John returned home to establish Bayleys Real Estate with his father Graham and mother Pam in 1973, their first registered office being the family home in Pakuranga. The commission earned from their first sale – a small house in Manurewa for the State Advances Corporation – amounted to $300.
In November 1973 the company moved to their first working office in Papatoetoe. The three-man company consisting of Graham, John, and receptionist Pam moved into their first official office as the builders were moving out.
Second son David joined the family business in 1974, with much of their early business focussing on the commercial and residential development of former farmland in the South Auckland region.
In the early 1980s Bayleys established an office in the Auckland Central Business District where it became a big player in the commercial and industrial real estate market. During this time the company also expanded to international markets with Graham spearheading the company’s drive into the Middle East and Japan and setting up offices in Hong Kong and Sydney.
The stock market crash of 1987 and its subsequent real estate slump forced Bayleys to think differently about the way they were doing business, and contributed largely to their philosophy today of not simply being a property vendor for the banks, and operating to maximise the property assets of their vendors, not acting simply as a search agency for buyers.
Graham sold his shareholding in Bayleys to sons John and David in the late 1980s but remained as executive chairman until his death in 1993.
Throughout the 1990s, John Bayley led a strategic initiative to expand Bayleys nationally across all sectors of the market, in all parts of the country, and a national franchise network was established which today has more than 50 offices and over 1200 staff. With a national network of offices in place, the company decided as late as 1999 to enter the rural sector with a target - set and achieved - of capturing 20 per cent market share within three years. John has remained very involved in the sales aspect of the business and still plays a key role in managing large sales projects and dealing with substantial clients.
David has developed relationships and serviced the nationwide property requirements of substantial clients and has directed several corporate marketing programmes over the last decade. David also heads international property initiatives, liaising at a senior level with Bayleys international partner, the Cushman & Wakefield group.
Global marketing is now a large focus for Bayleys, having sold $2billion of New Zealand property to Asian buyers, with the company now looking to Australia, the United States and Britain.
During their 45 years in the real estate business, John and David Bayley have made a significant community contribution, establishing Bayley’s Foundation which in the 10 years to 2014 raised over $2.8m for the Blind Foundation guide dogs.
Bayleys has a strong history of supporting hundreds of community organisations, schools, sports teams, cultural events and not for profit charities across the length and breadth of New Zealand. In 2015 Bayleys entered into an exclusive principal charity partnership with Make-A-Wish New Zealand, aimed at supporting the life-changing work undertaken by this organisation.
Other notable support has been stepping in to the future with the Auckland Philharmonic Orchestra (APO) as sponsors of a unique selection of concerts for 2019, taking a stand against bullying and being part of the inaugural awards evening for the Tania Dalton Foundation at the Waterfront Theatre in Auckland, and sponsoring a nationwide NZ secondary school photography competition.